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FRACTAL FOREST was born out of a need for healing and a desire to share the ecological intelligence and wisdom of the plants. Every product that we offer has its genesis in our own healing journeys— the plants and superfoods we source  have all personally enhanced our physical, mental, and spiritual wellbeing. These are plants we have journeyed with, plants we work with daily, plants we deeply understand, plants that have changed our lives. Our mission is to work in collaboration with Nature, our greatest teacher and muse. 


Founders Kayra Prentice and Xela Ray found solace and purpose in plants separately before uniting in Kauai to create FRACTAL FOREST. It is their intention to connect humanity with the living sentience that sustains all of life so that we can become more embodied participants within the web of life. 


“When my father was diagnosed with cancer, I began to explore alternative ways of healing, primarily concentrating on plant-based diets and the restorative effects of CBD. I focused on the detoxifying and regenerative modalities that encourage the intelligence of the body to heal itself, and began crafting CBD products; products I could trust.”

-Xela (Co-Founder, Art Director) 


“My father studied botany and shared his extensive knowledge and love of plants with me throughout my childhood. I discovered a sense of deep comfort in the natural world—in the ways it can assist our healing, and the ways in which we depend on it. While studying Biology and Sustainable Agriculture at UC Santa Cruz, I became aware of the current challenges we face as a culture. Studying herbalism and ethnobotany gave me hope and a vision to offer healing support with plant medicine, as well as share the ancient traditions and rituals from which they originate.”

-Kayra (Co-Founder, Lead Herbalist)